SIGNS & MORE, INC. BLOG - Sign, Banner & Vehicle Graphics Facts & Information

Used properly a good range of promotional products will cost you nothing in the long run by paying for themselves in terms of the revenue they generate. Independent research has proved that 52% of people who receive a promotional gift will buy from the company who gave it to them within 12 months. (Study by LJ Marketing Research.)

It’s fun to discuss window graphics advertising with any retail business owner.  Dollar for dollar, the decoration of the client’s glass windows will deliver the most advertising “bang” for their bucks.

While it may be easy to slight the slick white plastic material and brass-colored corner grommets, a typical banner can be so much more nowadays thanks to the new wave of digital printing. 

The Americans with Disabilities Act (ADA) specifies that public accommodations must comply with basic nondiscrimination requirements that prohibit exclusion, segregation and unequal treatment.  Does your facility maintain signage that is ADA compliant?  These brief points will provide a quick reference to insure that your facility maintains signage that is compliant with the ADA.  

If you’re like us, you’ve been to thousands of Trade Shows, Business Expos and Conventions over the years.  You pass buy the booths with the humble gratuitous sundries.  What makes you stop at certain booths?  More important – what makes customers STOP at YOUR booth? 

Are you just starting your business?  You have just gotten your business license but you know it will be another two or three weeks before you can open your doors.  It is not too early to start informing the public who you are and where. 

“Show me the proof”, words you may hear in the court room every day.  These are the same words you should be asking of your sign company anytime you request signage for your business.

If you have wall space in your lobby and you do not have your logo on prominent display, you are missing a great opportunity to promote your company.  The “wall displayed logo” is one of the most impressive signs you can present to the public.  When someone walks into your lobby they will have no doubt they are in the right place.

One of the most common signs many businesses use is window graphics. These come in many forms, from vinyl lettering and logos to full window graphics. Whether you want just your name and logo or a photo to completely cover your windows, the cost is determined by the number of colors and the area covered. A few cut vinyl letters is obviously less expensive than a full blown window graphic.

Sitting here looking at all the snow covering the greater Atlanta area and outlying cities, I got to thinking of how a company can use the occasion to promote its services and products. Atlanta, like many other areas in the south, comes to a standstill when a little snow hits the ground.  This is understandable since we get so little snow so few times. Atlanta does not store a great number of snow plows and does not have the capacity to spread gravel and rock salt as cities in colder climates such as Boston or Minneapolis. So we get stuck at home (hopefully) and wait it out.  This is where a banner promoting an event may come into play.