SIGNS & MORE, INC. BLOG - Sign, Banner & Vehicle Graphics Facts & Information

Going south on Interstate 75 just south of Cartersville, there is a bill board that has a beautiful lady standing off to the left side of the sign. There is some text at the top of the sign. As I zoomed past the billboard I could not read what the text says. Not because I was speeding. Not because I am nearsighted. I could not read the sign because the text is way too small for a billboard, much less one on the side of the expressway where everyone is moving at 70 mph.

As a new business, you know you need a sign to get your image in front of your customers. You will want an overhead sign to be seen at a distance, but what about the other signs. What other signs? Let us tell you.

You have decided to install a sign and need to get a few sign companies to bid for the work. You contact them to get a bid. Do you send them your information about the type and size of sign you want? When you get the bids back there is quite a bit of difference between them. Should you automatically take the cheapest?

Paulding County has recently updated their sign ordinance, which took effect May 25 this year. One of the ordinance rules says you may place a banner as a temporary sign for thirty days, twice a year. This is true in most jurisdictions. Now may be the time you need to examine your banner to see if you need to consider a permanent sign for your business.

Are you looking to wrap a vehicle to advertise your business? You considered the advantages and decided this would be the best way to get your business recognized. Then the cold reality hits you when you get the estimate for the job. Although they are less expensive than billboards to get 24/7 advertising, they can be somewhat expensive.

Paulding County has made some changes to its Sign Ordinance.  This is the first major change to the ordinance in twelve years.  The County completed a comprehensive study of signage in surrounding counties, cities and states, as well in our own back yard of Paulding County to develop the new rules. 

When deciding the type sign you want to get your brand out to the public, have you considered HDU?  HDU stands for: High Density Urethane.  This material is made of a mix of liquid chemicals that creates a foam product.  Unlike other foam products, such as Styrofoam, HDU has more solid and less air making this product more rigid and impervious to all petroleum products.  It is waterproof and unaffected by climatic changes.

Growing up in and around Atlanta, I have always known of Atlanta as being the home of Coca-Cola. A doctor named John Pemberton developed the soft drink in a three legged brass kettle in his back yard. An Atlanta pharmacist and businessman, Asa Candler bought the formula from John Pemberton for $2300.

Have an event for which you need advertising? You want to expose the public to your business but do not have a sign yet? Have a new product, sale or hours that you want to announce? You want to be able to move your advertising from place to place? You need a BANNER.  A banner is an inexpensive way to place a sign temporarily. It is also very mobile and can be stored very easily.

When getting a new sign or print work, such as a lobby sign, have you been asked what type of file your art work/logo is in?  Do you know where to find this file?  You may have the file on your computer and not know it or you are unable to open it.