PMS (Pantone Matching System)
Why is color match up so important to signs and posters? Your logo identifies you as an individual entity. You want to be represented correctly so your customers are sure to recognize you. United Parcel Service strictly protects the brown on their trucks. They do not own the color brown, but expect the same brown whether the color is on their trucks or a billboard. They even incorporate the brown color in their slogan - “What can Brown do for you?” And if brown is hard to match, think about lighter colors with many shades like red, yellow and blue.
How do we go about matching your logo color to print? We use a system called the Pantone Matching System (PMS). It provides over 9000 color shades. This color selection comes from 1341 solid colors and 14 base colors. From this database, Pantone has created a color catalog listing all shades by number or name.
If you or your graphic artist designed your logo or advertising using the Pantone System, you now have the ability to give us, your sign company, your pantone number or name in order to get the exact match. This takes the guess work out of the project and puts the correct colors where they belong. Also there will be no questions as to anyone seeing colors differently from each other. This takes away the surprise of a sign or poster not matching what you or your designer expected.
Colors are important; just ask any college football fan. Let us at Signs & More, Inc. make sure we provide just the right color your company has worked hard to protect.