OK. You have the front of your business looking fantastic. You have people coming to your store, walking in and shopping. Now – you need to concentrate on the INSIDE of your establishment. To end our Storefront Signage 101 Series – we will concentrate on the interior part of your business.
Use Signs INSIDE the Store, Too!
- While signs can be excellent method of attracting new customers, they can also be effective at providing the customer with a better shopping experience once inside your store.
- Use Directional signs to direct customers to different parts of the store.
- Use signs to highlight various special offers, sales and unique products.
- What parts of the store do your customers skip over? Use signs to draw them in.
- What product do you want to sell (make the most profit on)? – Highlight that in signs directing people to that product or section of the store.
- Do you need ADA signage?
- As before, keep the design of these signs simple and consistent.
Logo ADA Restroom Sign
Is your Logo Prominent?
- Wall paper or dimensional letters on the walls bring your logo to life and keep it in front of your customers.
Logo on End of Shelving Unit
What is your Exchange/Return Policy?
- To ease confusion and make thing more pleasant later on, post your exchange/return policy for everyone to see as they finalize their purchases
This is the last in our three part series on Storefront Business Signage. Call Signs & More to get a FREE SIGN ANALYSIS.