Franchise exterior signs in Atlanta must follow a stringent color and display code. It would not do to have one sign display a sky blue in the same spot where another franchise’s marker displays a navy blue hue. Case in point is Budget Rent-A-Car. This company is renowned nationwide for its broad range of excellent rental cars that are conveniently available where travelers need them.

Multiple Sites Need Consistency in Color Matching

There are numerous Budget Rent-A-Car locations in and around the Atlanta area. Each features Budget Rent-A-Car exterior signs. For Atlanta locations, each sign displays the iconic blue hue and orange logo with the white print. Whether it is a channel letter setup or a lightbox cabinet, the colors and logo sizing must be consistent. A constant image makes the franchise easy to recognize for consumers.

If there are irregularities in the maker display, there is a good chance that those in need of a rental car may not stop at a location simply because they do not make the connection between Budget Rent-A-Car and a different business. Franchise owners do have plenty of options here. It is possible to maintain the right consistency with lit channel letters or unlit dimensional letters, monument signs or interior markers, directional products or wayfinding icons.

The Many Types of Exterior Signs for Your Atlanta Franchise

Marketing to your targeted demographic with the right signage makes the difference between bringing in foot traffic and only doing business with those who are visiting you after doing their research online. Although intentional shoppers are excellent customers, you also need the impulse crowd that you now have the opportunity to turn into regular customers. What exterior signage choices stand out?

Property Markers

Alert motorists and passersby to the entrance of your parking lot. Do so with a monument, a post and panel sign or banners and wayfinding signage. Other attention-getters include Bow Flags and A-frame signs. Displaying the logo and name of your franchise in all the right colors and fonts, these signage products signal to those on the street that you are open for business.

Building Signage, Monuments & Illuminated Signs

Whether you select channel letters, dimensional letters or a lightbox cabinet, ensure that the product is properly sized for reading by oncoming motorists. Whenever possible, select lit signage since this really grabs the attention of those driving by after dark. For franchises that have set up their storefronts in historic parts of town, consider fitting in – and standing out! – by choosing routed or sandblasted signage.

Window Graphics

You can never go wrong with window graphics. Whether you frame the panes in the well-known color of your franchise’s logo and simply add the business’ name or use the graphics to advertise specials and coupons, do not leave the glass untreated. It is an ideal space for some of the most persuasive sales messages you can use to address passersby.

Starting Your Order

Talk to the professionals at Signs & More to get started on your franchise’s signage order. We gladly work with you or directly with the franchisor to receive the graphics and color information needed to put together a comprehensive sign package.