SIGNS & MORE, INC. BLOG - Sign, Banner & Vehicle Graphics Facts & Information

If you have wall space in your lobby and you do not have your logo on prominent display, you are missing a great opportunity to promote your company.  The “wall displayed logo” is one of the most impressive signs you can present to the public.  When someone walks into your lobby they will have no doubt they are in the right place.

Channel letters are the most used method of overhead signs for store front businesses. The lettering is very versatile, easily applied and seen at a distance. Many companies without a particular logo use the channel letters to simply indicate what their business does, such as Hair Dresser or Shoe Repair.

One of the most common signs many businesses use is window graphics. These come in many forms, from vinyl lettering and logos to full window graphics. Whether you want just your name and logo or a photo to completely cover your windows, the cost is determined by the number of colors and the area covered. A few cut vinyl letters is obviously less expensive than a full blown window graphic.

Sitting here looking at all the snow covering the greater Atlanta area and outlying cities, I got to thinking of how a company can use the occasion to promote its services and products. Atlanta, like many other areas in the south, comes to a standstill when a little snow hits the ground.  This is understandable since we get so little snow so few times. Atlanta does not store a great number of snow plows and does not have the capacity to spread gravel and rock salt as cities in colder climates such as Boston or Minneapolis. So we get stuck at home (hopefully) and wait it out.  This is where a banner promoting an event may come into play.

Did you know colors bring out different emotions? Different colors create a different reaction from our subconscious. We use colors to get the message across on the signs in order to grab attention. The attention we desire begins at the subconscious level of our brain and the conscious part takes over to make sense of why we feel the emotion of the moment. In order to market anything, the first concern is to grab the public’s attention.  Of course the colors are the beginning of the design process. So which colors do we use and what do they do?

Have you looked at your wrap lately?  Is it faded, cracked or peeling?  How long has it been on the vehicle?  Many factors go into your decision to redo your wrap.  The most important decision is the question, “What image am I portraying?”

Have you ever looked at a picture and asked “Is that a photo or a painting”?  With today’s Photoshop and other editing programs, anything is possible to create the illusion the artist wants to portray.  Today’s graphic designer has many more tools at his/her disposal than ever before.

Last week we got a call from a United States Navy Recruitment Center.  They had a 20 foot trailer wrapped to use as a promotional trailer for their recruitment efforts.  The Navy called us in to take a look at the wrap they had commissioned.  Another sign company had done the wrap for them.  The Navy was very dissatisfied with the look of the finished product. 

Have you ever wondered what determines the cost of labor in a sign price?  Sometimes the labor cost can be as much or even more than the sign itself. Let’s take a look at what may go into the labor of installing a sign.

As a salesman, I love talking about vehicle wraps. To me, a vehicle wrap is a no brainer. When looking at per thousand exposures, the wrap is a very inexpensive investment ($.38 / 1000 exp.) compared to the next less expensive form of advertising, the billboard ($3.27 / 1000 exp.). Wraps are also some of the last un-regulated signs available.