Color plays a crucial role in marketing and branding. It has the power to evoke emotions, create associations, and influence purchasing decisions. This is why choosing the right colors for your marketing signs is essential. In this blog, we will discuss the best colors to use in marketing signs and their impact on consumers.
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Wayfinding signs can be your saving grace if you have a big building or have locations in a big area. Not knowing where to go can ruin a persons day and cause them frustration. So wayfinding or directional signs are perfect for medical buildings, tourist attractions, and anywhere that could benefit from a helping sign. Although this does not necessarily help market your business, it helps with how people see your business. The more at ease your customers feel, the more reason they have to come back. Wayfinding signs can vary from business to business, from signs with an arrow for direction to entry/exit signs to interior and exterior directories. With these signs, you will clarify your building or campus for your visitors. The more your customers know how to navigate, the more intrigued they will be to your business! No matter how simple you think you building might be, there is always room for help! Although we offer many options and colors for these type of signs, it can be a tall task to figure out what they should look like. Thankfully we can help you with it all!
Read MoreTags: Wayfinding Signs, 3-D Signs, Colors, Directional Signs Atlanta, Wayfinding Signs Atlanta, Apartment Community Wayfinding Signs, Wayfinding Signs for School Campuses, directory signs, help
One of the key elements of building a strong brand is color selection. Every color has a different feel and association. By choosing a color or a combination of colors for your business identity, you will take on those associations. Colors will evoke certain emotions and feelings towards your brand so it is vital to choose a color that will represent your identity effectively.
Did you know colors bring out different emotions? Different colors create a different reaction from our subconscious. We use colors to get the message across on the signs in order to grab attention. The attention we desire begins at the subconscious level of our brain and the conscious part takes over to make sense of why we feel the emotion of the moment. In order to market anything, the first concern is to grab the public’s attention. Of course the colors are the beginning of the design process. So which colors do we use and what do they do?
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