SIGNS & MORE, INC. BLOG - Sign, Banner & Vehicle Graphics Facts & Information

One of the key elements of building a strong brand is color selection. Every color has a different feel and association. By choosing a color or a combination of colors for your business identity, you will take on those associations. Colors will evoke certain emotions and feelings towards your brand so it is vital to choose a color that will represent your identity effectively.

Did you know that the good old fashioned outdoor sign is one of the most cost-effective and efficient ways to communicate with your potential customers?   Here are several reasons why every business needs a good sign.

1. Signs are cost effective.  Outdoor signs are one of the least expensive forms of advertisement there is, yet they pack the biggest punch. This makes an outdoor sign valuable and important to your business.

Advocates for Children is a non-profit organization serving the children and families of Bartow County and other surrounding North Georgia counties.  Advocates offers safety, comfort and hope to about 2,500 children and youth each year by providing resources and support to strengthen our community of families.  Their special programs and services include the Flowering Branch Children’s Shelter, Court Appointed Special Advocates (CASA), First Steps, Teen Pregnancy Prevention, Project Safe Place and more.

Once you have decided to pursue an outdoor sign, you need to focus on how to put together an EFFECTIVE sign.  You want your sign to accomplish its purpose.  See our tips to help you with this.

To continue our series we will look at some other recommendations when selecting signage for your business.  

You’ve given the project to one of our designers.  They complete the assignment and then send you the proof to approve.  Is it really necessary to look this over?  YES!!!!  It is!  

Channel letters are the most used method of overhead signs for store front businesses. The lettering is very versatile, easily applied and seen at a distance. Many companies without a particular logo use the channel letters to simply indicate what their business does, such as Hair Dresser or Shoe Repair.

Did you know colors bring out different emotions? Different colors create a different reaction from our subconscious. We use colors to get the message across on the signs in order to grab attention. The attention we desire begins at the subconscious level of our brain and the conscious part takes over to make sense of why we feel the emotion of the moment. In order to market anything, the first concern is to grab the public’s attention.  Of course the colors are the beginning of the design process. So which colors do we use and what do they do?

Have you ever looked at a picture and asked “Is that a photo or a painting”?  With today’s Photoshop and other editing programs, anything is possible to create the illusion the artist wants to portray.  Today’s graphic designer has many more tools at his/her disposal than ever before.

Many times we get a call for a custom sign that needs to go up for a grand opening or an important event or show that is coming soon. Let’s look at a few reasons why a sign would not go up the day after we get a request. You call the sign company and ask for a quote, the sign salesman comes out and gets your information. (What type sign, size, location, installation needs, permit requirements, etc…) Now is the time for our design department to go to work. After the design is laid out, our design department will send a proof for approval. After a few tweaks and changes, the final proof is agreed upon. During this period, we are preparing the quote based on colors, size, materials, installation, etc.