SIGNS & MORE, INC. BLOG - Sign, Banner & Vehicle Graphics Facts & Information

Last week we got a call from a United States Navy Recruitment Center.  They had a 20 foot trailer wrapped to use as a promotional trailer for their recruitment efforts.  The Navy called us in to take a look at the wrap they had commissioned.  Another sign company had done the wrap for them.  The Navy was very dissatisfied with the look of the finished product. 

As a salesman, I love talking about vehicle wraps. To me, a vehicle wrap is a no brainer. When looking at per thousand exposures, the wrap is a very inexpensive investment ($.38 / 1000 exp.) compared to the next less expensive form of advertising, the billboard ($3.27 / 1000 exp.). Wraps are also some of the last un-regulated signs available.

One thing a signmaker loves to hear is “I would like a vehicle wrap.” A vehicle wrap allows a signmaker to let his imagination to run wild.  A vehicle is a varied canvas with which to create all sorts of designs. However, not all vehicles lend themselves to an easy wrap. Some vehicles have many angles and not much surface for the design to be seen. So what should a business owner who wants that rolling billboard do?

Are you looking to wrap a vehicle to advertise your business? You considered the advantages and decided this would be the best way to get your business recognized. Then the cold reality hits you when you get the estimate for the job. Although they are less expensive than billboards to get 24/7 advertising, they can be somewhat expensive.

Lil Wayne,  Nas,  Jay Z, Snoop Dogg?  No, I didn’t say “Rap”.  I said “Wrap”.  Whom do you get to wrap your vehicle?  What criteria should you look for to find the best wrap job to display your logo?

To Wrap Or Not To Wrap - That’s A Silly Question