SIGNS & MORE, INC. BLOG - Sign, Banner & Vehicle Graphics Facts & Information

Located in Cobb County, Marietta is a family-friendly city with a rich history. Tourism is a big deal in the area. There are annual events that bring in visitors from neighboring cities as well as fun activities in the parks for the locals. Retailers and service providers are among the main businesses in the area. All of these companies have something in common: the need for channel letter signs Marietta, GA, consumers will notice.

Who Orders Channel Letter Signs?

A broad range of businesses relies on the channel letter marker to be seen. Restaurants, department stores, retailers, boutiques and chic niche businesses know that this signage solution helps with leveling the playing field when it comes to grabbing the eye of the consumer.

What Makes This Signage Product Different?

The versatility of this product sets apart the channel letter setup from a lightbox cabinet or dimensional letter display. Signage makers use aluminum to fashion the bodies of the individual letters. Usually, the front is made of colorful acrylic or polycarbonate. When you commission a lit product, you find the light source installed on the inside of the letter.

It is here that you notice the difference. The vast majority of channel letter signs are front lit. This means that the light escapes through the colorful front. This process enhances the color of the sign, which makes the business stand out after dark as well as during the day. Yet some companies prefer a backlit version of the marker. In this setting, the entire marker is made from aluminum that is then painted. The back features a clear acrylic cover.

When the light source turns on, the illumination escapes through the back. This bathes the letter in a halo that gives the marker a sophisticated air. Not surprisingly, this setup is a favorite with jewelry stores and upscale restaurants. Another reasons why a business may choose this particular type of lighting is related to the presence of other businesses with standard channel letter markers.

How Does the Channel Letter Sign Benefit the Merchant?

A professionally designed and installed marker rounds out the curb appeal of your business even as it markets and brands your company. It makes you stand out among other businesses in the area with the bright colors. At night, the illumination enhances the look of the façade. In short, this type of signage product demands attention day or night. This is of tremendous benefit to those who may be starting out in a new setting or are competing against other businesses in the area.

Signs & More is the best sign company in Marietta, GA, for business owners who want to make a splash with their signage components. Our experts welcome the opportunity to visit your venue for a site survey. We take measurements and then discuss the type of font that you would like us to use. A secondary lightbox cabinet may be needed to also display your logo. Contact us today for more information on these products and to get started on your order.